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The Archetype Framework

Every career can be mapped onto three dimensions. Where you sit in that space — how deep your expertise goes, how wide your range is, and how far your influence reaches — determines which of the nine archetypes best describes you.

The Career Cube

DEPTHREACHBREADTHRenaissanceGuruPolymathExpert Gen.SpecialistExecutiveGeneralistJourneymanEmerging

Click any node to explore that archetype

Depth

How deep your domain expertise runs. Scored 1–9, where a 7+ indicates genuine specialist-level mastery in a focused area. High depth means colleagues seek you out as the definitive authority.

Breadth

The range of functions, sectors, or disciplines you can operate across. A 7+ means you can credibly contribute in multiple domains and bridge between specialisms others see as separate.

Reach

Your seniority and the scope of your organisational influence. A 7+ reflects senior leadership — people, budgets, strategy, and accountability at scale. It is about how far your decisions travel.

Each archetype occupies a distinct region of this cube. The dashed edges indicate the hidden rear face — anchored by The Generalist, whose high breadth with low depth and reach sits at the back-left.

Explore All Archetypes

Select an archetype above to see the full profile