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The Archetype Framework

Every career can be mapped onto three dimensions. Which of the nine archetypes best describes you depends on how deep your expertise goes, how wide your range is, and how far your influence reaches.

The Career Cube

DEPTHREACHBREADTHRenaissanceGuruPolymathExpert Gen.SpecialistExecutiveGeneralistJourneymanEmerging

Click any node to explore that archetype

Depth

How deep your domain expertise runs. Scored 1–9, where a 7+ indicates genuine specialist-level mastery in a focused area. High depth means colleagues seek you out as the definitive authority.

Breadth

The range of functions, sectors, or disciplines you can operate across. A 7+ means you can credibly contribute in multiple domains and bridge between specialisms others see as separate.

Reach

Your seniority and the scope of your organisational influence. A 7+ reflects senior leadership: people, budgets, strategy, and accountability at scale. It is about how far your decisions travel.

Each archetype occupies a distinct region of this cube. The dashed edges indicate the hidden rear face, anchored by The Generalist, whose high breadth with low depth and reach sits at the back-left.

Explore All Archetypes

Select an archetype above to see the full profile